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mHealth Shouldn’t Wait for Government Guidelines That Won’t Be Clarified For Years

Secretary of Health & Human Services Kathleen Sebelius

Recently, Bradley Merril Thompson, a representative of the mHealth Regulatory Coalition (MRC), wrote a letter to Health and Human Services Secretary Kathleen Sebelius, asking the FDA to issue final guidance over mobile health application regulation, “as soon as reasonably possible.”

While it’s tempting to make a snarky remark about the government’s versus the private sector’s definition of “as soon as reasonably possible,” I’ll refrain and state simply that the FDA’s glacial response on this one may have led to slowing of development and investment in mobile health.

Interestingly, Mr. Thompson adds, “Some people mistakenly believe that the final guidance will expand FDA jurisdiction. It will not.”

I’m not so certain. I think the level of direct FDA involvement and regulation will come about largely in reaction to how the industry at large interprets and acts upon the guidelines. That’s as it should be. Let the marketplace determine the viability of mobile health products, with a prudent approach that acknowledges the FDA’s responsibility to safeguard public health. I fully expect that, after the guidelines are released, there will be a formative period where entrepreneurs and the government will work – as partners and sometimes as adversaries – to better define what’s best for the market and for consumers.

I believe that’s the attitude that should be guiding the industry today, while it waits (and waits) for FDA guidance. No business venture is without risk, but the companies that are willing to advance now, confident that their products are safe and effective, are much more likely to prosper and establish market presence than those who continue to wait.


Posted in: Digital Health, Health 2.0, Healthcare Marketing, Home Healthcare, Marketing Medical Devices, Medical Device Marketing, Medical Devices, mHealth, Uncategorized

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Don’t measure the future with yardsticks of the past

Stephen Baker, in a recent New York Times article in the New York Times, commented, “The impact of new technologies is invariably misjudged because we measure the future with yardsticks from the past.” The article notes that in the early years of commercially available electricity, practically everyone associated the new industry with one thing:  illumination. What followed, of course, was nearly exponential growth of other “applications” exploiting the platform, from early home appliances up smart phones. And mobile health apps.

I think it’s prudent to apply Mr. Baker’s yardstick and electricity analogies to the field of mobile health. About all that’s certain at this early stage of the game is that growth is spectacular. For example, it’s reported that the Digital Health and Fitness Technology offerings at this week’s Consumer Electronics Show in Las Vegas, will be up by nearly 25%. There are 215 exhibitors in the category, occupying more than 27,000 square feet.

The only other sure thing is that there will be winners and losers. Just as the bursting of the dot com bubble resulted in dozens of pet.coms for every Amazon, there will surely be a massive culling of mobile health technologies as the market advances. Achieving acceptance and success is particularly tricky for mobile health, as there are three critical market segments that need to be satisfied:  The public; healthcare providers; and – in many cases – the FDA. (Which, according to my latest information, has cleared only 75 mobile medical apps.)

It’s quite a horserace, with more horses joining all the time. I’m particularly interested in seeing how major health insurance providers (such as Aetna) will adapt. 2013 promises to be very interesting and exciting.


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