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	<title>Healthy Marketing - views on medical devices and medical technology marketing</title>
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	<description>Marketing in the health &#38; wellness sector</description>
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		<title>Sticking Your Toe Into the Waters of Social Media</title>
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		<pubDate>Wed, 22 Feb 2012 15:47:07 +0000</pubDate>
		<dc:creator>Kathleen Malaspina</dc:creator>
				<category><![CDATA[Healthcare Marketing]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Marketing Medical Devices]]></category>
		<category><![CDATA[Medical Device Marketing]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[healthcare]]></category>
		<category><![CDATA[Medical Device]]></category>
		<category><![CDATA[medical device marketing]]></category>
		<category><![CDATA[social media]]></category>

		<guid isPermaLink="false">http://malaspinahealthcare.com/blog/?p=279</guid>
		<description><![CDATA[When seeking permission from their mothers, children often employ the argument, “But everyone’s doing it!” &#160; To which the mother automatically replies, “If everyone was jumping off a cliff, would you want to do that too?” &#160; Today, many of us are faced with a situation where seemingly “everyone is doing it,” but we’re still [...]]]></description>
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		<title>Give the market what it needs, not what it asks for.</title>
		<link>http://malaspinahealthcare.com/blog/give-the-market-what-it-needs-not-what-it-asks-for/</link>
		<comments>http://malaspinahealthcare.com/blog/give-the-market-what-it-needs-not-what-it-asks-for/#comments</comments>
		<pubDate>Tue, 18 Oct 2011 16:04:16 +0000</pubDate>
		<dc:creator>Kathleen Malaspina</dc:creator>
				<category><![CDATA[Healthcare Marketing]]></category>
		<category><![CDATA[Marketing Medical Devices]]></category>
		<category><![CDATA[Medical Device Marketing]]></category>
		<category><![CDATA[mHealth]]></category>
		<category><![CDATA[Smartphones]]></category>
		<category><![CDATA[healthcare]]></category>
		<category><![CDATA[Medical Device]]></category>
		<category><![CDATA[medical device marketing]]></category>
		<category><![CDATA[smartphones]]></category>

		<guid isPermaLink="false">http://malaspinahealthcare.com/blog/?p=245</guid>
		<description><![CDATA[For over a year now, my worldview has been dominated by issues related to mobile healthcare. When you’re in it as deep as I am, it’s easy to lose sight of the fact that, to most folks, this is an entirely new field. And like any new endeavor, there are bound to be mistakes made, [...]]]></description>
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		<title>1+1+1= mHealth Success</title>
		<link>http://malaspinahealthcare.com/blog/111-mhealth-success/</link>
		<comments>http://malaspinahealthcare.com/blog/111-mhealth-success/#comments</comments>
		<pubDate>Tue, 20 Sep 2011 18:55:29 +0000</pubDate>
		<dc:creator>Kathleen Malaspina</dc:creator>
				<category><![CDATA[Healthcare Marketing]]></category>
		<category><![CDATA[Marketing Medical Devices]]></category>
		<category><![CDATA[Medical Device Marketing]]></category>
		<category><![CDATA[mHealth]]></category>
		<category><![CDATA[marketing medical devices]]></category>
		<category><![CDATA[mobile Health]]></category>
		<category><![CDATA[smartphones]]></category>

		<guid isPermaLink="false">http://malaspinahealthcare.com/blog/?p=234</guid>
		<description><![CDATA[A friend and I were talking recently about a home health monitoring system, an early entry into the burgeoning field of mobile health (mHealth). We both expressed doubt that the product would ever become popular. My friend said it reminded him of other short-lived tech products he had seen over the years. Like a deck-of-cards-sized [...]]]></description>
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		<title>mHealth as catchphrase?</title>
		<link>http://malaspinahealthcare.com/blog/mhealth-as-catchphrase/</link>
		<comments>http://malaspinahealthcare.com/blog/mhealth-as-catchphrase/#comments</comments>
		<pubDate>Thu, 01 Sep 2011 23:48:40 +0000</pubDate>
		<dc:creator>Kathleen Malaspina</dc:creator>
				<category><![CDATA[Marketing Medical Devices]]></category>
		<category><![CDATA[Medical Device Marketing]]></category>
		<category><![CDATA[mHealth]]></category>
		<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://malaspinahealthcare.com/blog/?p=217</guid>
		<description><![CDATA[Marketing Medical Devices: Mobile health is a catchphrase for almost anything health-related on your smartphone or computer. What does it mean to you? See my guest post on Medical Marcom.]]></description>
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		<title>mHealth. What is it? Where’s it going?</title>
		<link>http://malaspinahealthcare.com/blog/mhealth-what-is-it-where%e2%80%99s-it-going-2/</link>
		<comments>http://malaspinahealthcare.com/blog/mhealth-what-is-it-where%e2%80%99s-it-going-2/#comments</comments>
		<pubDate>Thu, 01 Sep 2011 20:33:55 +0000</pubDate>
		<dc:creator>Kathleen Malaspina</dc:creator>
				<category><![CDATA[Marketing Medical Devices]]></category>
		<category><![CDATA[Medical Device Marketing]]></category>
		<category><![CDATA[mHealth]]></category>
		<category><![CDATA[marketing medical device]]></category>
		<category><![CDATA[medical device marketing]]></category>

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		<description><![CDATA[Mobile health (mHealth)&#8217;s parallels to cell phone adoption, my guest post on medical device marketing consultancy Medical Marcom.]]></description>
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