This week I attended a webinar hosted by IBM on the trends for in-home medical devices based on research done in 2010 with over 1,300 US and UK consumers by IBM’s Institute for Business Value. (Here’s the link to the webinar http://bit.ly/bSgY73 )

What I found most interesting was that the research toppled some well-established assumptions such as: 1) consumers are unhappy with their current in-home wellness devices; and 2) in-home devices are mainly used for known health conditions (vs. preventative care devices).  On both counts the research results came back opposite of the ‘common assumptions’.  It seems that consumers are satisfied with their current devices and are ready for more, especially as people become so attuned to using small hand-held electronic devices.  And it seems that the message about preventative care and the benefits it affords is making its way into the home. That to me equates to market opportunities for ‘prevention devices’ (like tracking exercise and physical activity) and even remote monitoring of “someone’s changing health conditions”.

This entry was posted on Monday, April 26th, 2010 at 11:49 pm and is filed under Healthcare Marketing, Home Healthcare, Medical Devices, Patients as Healthcare Consumers, Wellness. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.